In today’s music charts Alternative Rock is always based in the top of
the charts, it isn’t the highest loved genre and its only certain songs that
may become worldwide number one hits, however it’s never a full album that
makes it to the top because with this genre you either love it or hate it.
Example of Alternative Rock Artist that have become world hits are: Coldplay,
You Me At Six, Fall Out Boy and Green Day.
Coldplay:
Coldplay are a worldwide famous Alternative Rock Band who has had sheer
success for their songs. One of their biggest is Mylo
Xyloto who reached No.1 in the charts in over 34
countries, showing the enormity of their success. They’ve won the world music
awards 3 times, MTV video music award 5 time, the international dance music
awards and so much more. As you can see he was won MTV’s exclusives Video Music
award, this shows me that they don’t just create popular songs they create a
music video for the audience to relate the song to. One of their most popular
music video The Scientist has over 15 million views of YouTube, because they
create music video that’s are different from all others. In this video Chris
Martin, films the entirety of the music video backwards however the sing
wasn’t, this meant he had to learn the lyrics to the song backwards. This made
his style and music videos separate from all the other current hits of the day.
The second Band is You Me At Six, who are new to the world of fame,
they have had several hits but aren’t established enough to be a global
success. You Me at Six’s album hold me down reached no. 5 in the uk, which is
amazing for a band that most people didn’t know or heard of. The band itself
has won several different Kerrang awards including, Best British Band, Best
Album, Kerrang hall of fame and several others. This shows me that the band however new have made
a big impact on the genre of Alternative Rock, they have made a name for
themselves and are increasingly becoming a bigger hit for a Teenage audience.
One of their new songs Lived A Lie video was published on the 2nd of
September and so far have had over 700,000 hits already, this shows me that
they already have a wide audience. The reason for their success is because of
the emotion and scenes they put in there music videos, it helps connect them
with the audience. In their music video they tend to focus the camera on the
main singer to attracted the female audience .
The third band I have chosen is Green Day:
Green Days awards they have won 9 different types of MTV Awards, an
Echo award, the American Music Award 3 times and so much more. They are one of
the most successful Alternative Rock Bands in the world with a wide age range
of audience, they’re music and videos have set the way for Alternative rock and
given a mark that other bands try to reach. They’re known for their outrageous
set pieces and for daring to do what no other band will, this is why they’re so
successful and continue to create spectacular music videos. Green Days song
Basket Case is known for its insane asylum video which has over 26 million hits
currently.
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