Analysing A Music Video - Biffy Clryo - Opposite

I have chosen to analyse Biffy Clryo Opposites, this is because there are different aspect of the video that are closely linked to what I want to do. This video is a Narrative based music video where Simon Neil the lead singer attempts to tell a story which is linked to the lyrics in the song. This video consists of several different shots but the most common is a close up on Simon Neil. The rest of the band aren't seen as much because the camera is focused on the lead singer who’s telling the story, however during the final scenes/clips of the music video they are scene or depicted more in the music video. The following picture will be jpeg off of the music video on YouTube.

This is the opening scene of the music video, it shows a smashed pocket watch that is going back in time; this is shown by the second hand going in its opposite direction or counter clockwise. I like its role within the music video because it helps explain the story behind the lyrics and is a creative effect on the use of time in the music video. It tells the audience that this music video is talking about the past and is shown through the use of several effects.

The video is based on a long stretch of road which has several different close ups, zooms, mid-shots and so on. The camera is focused on the lead singer, in the video he’s walking towards the camera which connects the music video and story behind the lyric and him. Throughout the video he is being very direct towards the audience through the use of these close ups, almost like he’s telling you a secret or something personal. In the video there are several different effects, the main one being a car accident where the singer is thrown out of the car. There are a lot of slow motion aspects to this scene. This is done to create an effect that is able to build a visual effect and experience for or towards the audience, in this scene the following happens. The seat belts are being thrown around the car; glass is falling to the floor, and the lead singer going through the windscreen. This is all done to show the audience the power of the song and what it represents to the band.  They also use a variety of jump cuts this is done to help the audience connect with the music, I feel like it helps the audience create a certain upsetting emotion towards the lyrics and video.